Looks like Apple is up to digital media takeover again. This time they are trying to put the hurt on cable companies with a $30 TV subscription model through iTunes. According to All Things Digital, Apple is trying to work out some deals with the cable networks and content providers to offer this model to consumers. TV only on my computer doesn’t sound that great. What other ways will Apple have to approach this model?
The iTablet, iSlate, iWhatever
Considering there is some kind of Apple tablet in the works, one would think that Apple may add this TV subscription service to their lineup around the same time the tablet is released. This is cool, having TV on your tablet, but only for a small percentage of people. Personally, I could live without a device that gave me live or pre-recorded TV while on the go. I have Sprint TV on my Palm Pre and I don’t even use it. This consumer would not be well marketed to at all with a tablet with TV.
Apple TV. You’ve heard of it, right?
This seems like the best place for Apple to introduce a TV subscription model. The problem is is that no one really owns an Apple TV mostly because their are better options. Most people that would be in the market for an Apple TV would probably use a Mac Mini or even build their own home entertainment computer and use something like Windows Media. Although Apple TV makes sense this can’t be exactly what Apple is targeting; the current market is way to small. Maybe with a ridiculous Apple TV Set they could make some sort of impact in the living room.
iPod, iPhone?
This may be the ticket. People are crazy about their iPhones. They want to do everything with them, like turn them into remotes, car starters, GPS trackers, everything. The best part for them is that they can. What is better than being able to catch up with your latest episode of Grey’s Anatomy on your precious iPhone. Well, for them, absolutely nothing.
Apple has an uphill battle to try and market this TV subscription model on anything other than iPhones/iTouches, and even that won’t be one easily. One thing that Apple is good at though is making people think that the NEED something, just like they did with the iPhone. So, Apple may be hypnotizing all of us come January into thinking that we need a 10′ tablet with TV on it everywhere we go. Be prepared.




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